Ike Fromme in his first stand alone full part for Skatedeluxe & adidas Skateboarding. Congratulations, Ike!
Featuring: Simon Gärtner, Marvin Sauer, Michael Tan, Erik Müller, Jesse Heighty, Sandro Trovato, Helen Storz, Phil Anderson, Torsten Frank, Tobias Kasemir, Roman Zolotarchuk, Rosa Altmann, Leo Mattasiat, Georg Staudenmaier & Daniel Trautwein.
Filmed and Edited by Bannsen & Yannick.
We can praise this series for the cool talking that Mark Gonzales does but this episode stands out for his skating as well.
This has probably been both his best footage recently and at the same time our favorite thing Torsten Frank has made recently as well.
When you have two friends, one is from Stuttgart and one from Barcelona, who both happen to be skateboarders, the obvious decision would be, to go skate in Barcelona. The two following individuals decided to do it the other way around and skate Stuttgart. Hence, we’re happy to share with you: „VAMOS AL LA Stuttgart“ a video filmed by Christian Pelz and produced by Torsten Frank. We decided to get some behind the scenes information on the project from Andrea Benitez and Catherine Marquis, the main characters in the video. Read down below, to find out what both of them have been up to in Stuttgart and what they‘ve got in store for us in the near future.
Intro by Moritz Alte.
Interviews by Roland Hoogwater.
Photography by Gonzalo Gonzalez de Vega.
Hey Andrea hope you are well? First question, how did this all begin?
Hey, I‘m good thanks, how about you? So, Catherine and I had been running into each other at contests for a while, but we really became friends in Nanjing China. At some point, during the event, we ended up having beers in the streets together. We talked about a lot of things, but the conclusion was, that we should get together, skate and film some stuff. We felt, that our styles really fit together even though, she is rather known for skating transition and I am more of a street skater. So the short version is that she talked to Torsten (Frank) and I talked to my TM in Spain. they both liked our idea and arrangements were made. Things looked to go quite easy, but my first flight got cancelled and as a result, our trip went from 6 to 5 days.
So you lost a day?
Yes, that worried me. I thought to myself, what can I do within five days? I did get the money back though and in the end, the result was pretty satisfying.
What was the crew like and how did Paddy (Patrick Zentgraf) get involved?
The squad consisted of Chris, Cathy’s boyfriend, who filmed, as well as Gonzalo, Lea Schairer (no tricks in the video) and Rosa. Gonzalo actually lives in Stuttgart and he just came with us to chill and took some photos. I actually didn‘t know Paddy before, but now he is my bud (laughs). We became friends after just minutes. He is really cool, he was pushing us to skate at our best.
Looking at the video, it seems like you guys had an amazing time but what was the vibe actually like?
It felt super pure to me, we just went skating together and we didn’t plan that much. My mindset was basically like, go to Germany, film some clips and skate spots that I like.
Did you like the spots? Stuttgart is quite different from Barcelona, don’t you think?
In Barcelona, we have spots everywhere, but I liked the spots in Stuttgart. They were not that far from one another and the type of spots we skated were fun spots, stuff you can get creative on. Except for that last hubba, that was kind of high. It was getting pretty late and I was super tired, but when I got there I really wanted to get the clip. The try that I landed, a few old people walked by and they started cheering for me. The whole thing was pretty funny, because it was a small village, in the middle of nowhere.
What was a highlight for you in Stuttgart?
Too many things happened, but there was one that stood out: We were out in the cornfields taking pictures for my mom and the car was parked. I left my coffee open in the car and then a car came driving up. Cathy got stressed and moved the car. And all I was thinking about was, that my coffee got spilt all over the car. But Cathy came back and did not say anything. So I went to check the car and my coffee was still there, in exactly the same position, I left it in.
This might be the first Adidas backed video project focussed on women in Europe right?
Yes, it is, they did projects in the US though. But this one is special because we created this ourselves, nobody told us to do anything. It is all us. I feel like that is the state of women in skateboarding right now, we are starting things and building structures as we go on.
Do you think that the Olympics are a good platform for female skaters to present themselves on?
The Olympic games as a platform are a great opportunity, equality for women and men (equal pay). But a lot of this is about time, I think, it just takes time. I choose to ignore the bullshit. Through the years, I‘ve broken many bones and entered many discussions, even with my own family. I also almost failed my studies. All of this because of skateboarding. Just like all skaters, I suffered a lot and loved it. That is what makes me a skateboarder. It is one of the things, that I am sure of.
Are we going to see a second part to this video?
I have been very busy since this trip to Germany, I went on a tour with Asiplanchaba (a female-focussed skateboard website) and we filmed a little video for that. And after that, I flew to the states to film for Bones. But yeah it would be sick to do a second part.
I guess we are going to be seeing a lot more of you in the future then?
Yes, good things are coming, I‘ve been skating for so long, for like 15 years. A lot of things are changing now, I am doing my last course before I finish my studies and I will officially be an electrical engineer.
I will keep my fingers crossed, thanks for getting in touch Andrea!
What can you tell me about this project you did with Adidas, how did it come together.
The idea started at the Far N’ High contest in Paris (both remember it differently), where we met each other for the second time. In Paris, we skated the city together and basically hung out the entire time. At some point, we started noticing that we have a lot of the same sponsors, which led us to think of the video idea. We stayed in touch and Andrea planned to visit me in Stuttgart.
As a friend visiting a friend?
Yes and then she came up with the idea to ask our sponsors for support. Initially, Torsten was supposed to film the clip but since he was on a Trip, Chris got involved. Torsten then suggested that we could include Patrick Zentgraf in it as well. Which was cool, Paddy likes to be involved in these sort of things.
Is there any standout moment of those 5 days that you want to talk about?
Andrea‘s mother watches German shows on television and we passed by a cornfield and made us stop the car so she could have a little photo shoot. (Landdoktor/Schwarzwald Klinik)
You also mentioned something about a song that you recorded for the video?
Yeah, we recorded one together, but unfortunately, it ended up not making the cut.
So, are there plans for you to return the favour and visit Andrea?
No solid plans, but we do want to visit her in Barcelona, it could be cool to do it as a series. We‘ll see, it is always fun to do stuff together.
Will Chris be involved too?
Yeah probably, I can’t seem to get rid of him (laughs).
What is he up to these days?
He‘s sitting next to me and is editing a video. I am also working on a new VX part with, which will be finished soon.
Chris, can I ask you, how does it feel to be out there, getting clips with your girlfriend?
Chris: It is very interesting to see what she can and is doing nowadays. It isn‘t like at the beginning where she would quit sooner. Filming her can be a test of patience because she wants to do crazy tricks and progress all the time. She‘s not that easily satisfied.
Catie: I never gave up (laughs). But I will admit that I threw a fit, got angry and at times cried when I could not land a trick. So it was crazier than he is portraying it as (laughs).
A question for you both, did you ever consider doing a couples part? It might be corny but it could also be cool.
Chris: We did think about it but as you said it could get too corny.
Catie: We did film a lot, he films me I film him, but he never wants to take the time to edit his
Chris: I like to edit her stuff more than mine. But we did think of making a video with both of us in it but a shared “couples part” sounds a bit too cheesy.
Talking about contests, just like Andrea, you‘re involved with the Olympic Games, what does that Olympic experience mean to you?
Free travel basically. They approached me and I liked the opportunity, who would say no to that? It can lead to new experiences and opportunities, that I might otherwise not have.
Understandable, but what does that mean, what do they expect from you?
Well, I basically have to skate more contests. For example on 22nd October, I’m flying to the US, to skate in a contest. But it definitely has advantages. After the contest, I’m going to stay in the states for a bit and have some time to skate and have cool experiences.
R: What do you think about the current state of girls in skateboarding? Do you think this project/video that you guys created can be seen as a milestone? For me it doesn’t really matter, I want to skate with people. Even though Andrea, Rosa and I are girls, it was not a choice or a statement it just happened.
Gender isn‘t a conscious factor in skateboarding for me.
Maybe that is the way it goes? Filming a video with the homies, as you did, is a core factor of being a skateboarder don’t you think?
Personally, I think filming is the most enjoyable. On the contrary, contests can be rough at times. I was pretty frustrated during the German Championships, but a lot of the times big contest can also be fun.
I try to skate both, street and bowl.
Even though people see me as a bowl skater, at some of these contest I have placed above some of the other “street skating” girls. For instance, in Nanjing (China) I was the highest placed German woman, in the street event (laughs). The point is that I want to skate it all. I even skate vert, when I feel like it and other days I will focus on learning new flip tricks. It depends on my mood and I don’t want to pigeonhole myself.
Thanks, Cathy I think that is a nice quote to end it on! Thanks for getting in touch with us to do this interview.
Good things turn… the tide turn, the solar system spins, our own planet rotates and Brian Peacock makes the rounds at some of these perfect marble plazas in China. He doesn’t do it alone though Lucas Puig, Rodrigo Teixeira, Jenn Soto, Mariah Duran and Stephen Khou joined him to create this video together. Enjoy.
adidas’s big series of events in Paris also brought us a new video feat.: Lucas Puig, Heitor Da Silva, Magnus Bordewick, Kaio and a lot of others. Another video by Torsten Frank, who is really putting in work. Good Job!
You guys all know that we love Heitor but this video is about something else. Torsten Frank managed to get a couple of good MJ clips in Paris to our surprise and he’s looking pretty good on the board. There is still hope out there!
This Wednesday at 6 PM the three stripes will be putting on a show featuring some of our friends and associates.
People like Kai Hillebrand, Kyra Sophie, Piotr Zapasnik and Danny Sommerfeld will be exhibiting their work.
On top of that, Torsten Frank will be premiering his newest video “Spring Dancing”.
We hope to see you there.
“Kaio, Paddy and Fitschi out in London skating the MWADLANDS.” That’s right! Filmed by Torsten Frank.
adidas Skateboarding’s latest film introduces the team’s latest talent, Diego Najera. Directly inspired by “bloom of the Sakura;” the tones and hues of the film come courtesy of a special heat-sensing camera.
Feat.: Alec Majerus, Dennis Busenitz, Jack Fardell, Lucas Puig, Magnus Bordewick, Mark Suciu, Miles Silvas, Nestor Judkins, Nora Vasconcellos, Rodrigo Teixeira, Silas Baxter-Neal, Jake Donnelly, Chewy Cannon, Dennis Durrant, Gustav Tonnesen, Daewon Song, Klaus Bohms, Pete Eldridge, Tom Snape, Hiroki Muraoka, Brandon Nguyen, Shin Sanbongi and as mentioned above Diego Najera.
But all things must come to a close, even the good things. Our closing argument for these series features the entire German part of the adidas team. Guys and girls like Tjark Thielker, Phil Anderson, Catherine Marquis, Valeri Rosomako, Eric Erhardt, Daniel Ledermann, Philip Oehmige, Patrick Zentgraf, Sandro Trovato & Jost Arens all skated our city in their own way.
Some even (temporarily) moved here in the process of making this series but all seemed to find their own way. The high spot count and different configurations of certain spots definitely shows what happens when skaters have loads of time and no police to kick you out!
Another highlight for us is Catherine Marquis a.k.a. @Yung_k_t who we featured on our website a while back. It is great to see the /// putting support behind one of Germany’s most promising female prospects and we are waiting to see more of her in the future.
As the series ends would like to thank adidas skateboarding for the support! All the skaters for their input, hard work and sweat. And not to forget Jon Wolf and Torsten Frank who documented it all for your viewing pleasure. Now go watch the newest and latest episode of “Dit is Berlin”!
Last week we launched our new “Dit is Berlin” series which started off with Philip Oehimige and Eric Erhardt. Both managed to set a strong precedent with their episode.
Today it is time for the second episode featuring two of Norway’s finest: Magnus Bordewick and Marcus Shaw who both hail from Oslo. The latter willfully started a line with pushing switch mongo and then at the end of the line reverting to regular switch push. Some pretty OG Guy Mariano type of stuff, who happens now to be on the same team as Magnus.
Pol Catena and Niels Bennett hold their own and pull out some pretty tech moves. At times Niels is like a young Mark Suciu – in our book a major compliment! Another fun fact about Niels is that he talks German fluently. Finally, somebody’s mixed American /// German heritage paid off. Trust us it made his life considerably easier during his time in Germany’s capital.
Next week on Wednesday we will be dropping the final episode of “Dit is Berlin” for you. Featuring the likes of Valle Rosomako, Tjark Thielker, Daniel Ledermann and many others.
We would like to thank adidas skateboarding for the support now go watch the newest episode of “Dit is Berlin”!
Today we are proud to present our new series called “Dit is Berlin”, a series consisting of three episodes featuring the /// striped squad.
This summer the adidas team rented out a house in the German capital. Over the course of multiple weeks, an ever-changing group of guys and girls went out with Jon Wolf and Torsten Frank to skate, hang out and of course film. Seemingly as locals, hanging out together with the locals while exploring the city by bike, as Berliners do themselves.
Our first episode focusses on two newer faces, first up is Philip Oehmige. A young Berlin local who knows the city by hand. It is not easy to do new things in your own town but there are some definite surprises in the video.
The second skater may need an introduction for all of you non-German readers. Eric Erhardt is a new face, one to remember. Eric put his best foot forward and came through with some pretty exciting NBD’s on some of the cities most skated spots. We don’t want to spoil it all but he brought home the bacon.
The up and coming episodes of “Dit is Berlin” will show a mixed crew consisting of some of adidas’ Berlin-based team riders and other people that came through and stayed in the apartment. These sessions resulted in 3 episodes documenting skaters like Magnus Bordewick, Marcus Shaw, Niels Bennett as well as German guys like Tjark Thielker, Valerie Rosomako and more.
Starting today every week on Wednesday we will be dropping a new episode for your eyes to enjoy.
We would like to thank adidas skateboarding for the support now go watch “Dit is Berlin”!
Besides the tour stops in London and in Paris the adidas Skateboarding squad have also went to Berlin. A few of you probably remember the video we posted of Magnus Bordewick skating up the stairs at Frankfurter Tor. Well, the SW Flip was missing but here you have it. Another highlight is the few street skate sections inbetween the demos.
Skateboarding in one of the most electrified metropolises in the world with a squad of skaters that is also world class can only give you the best. This is a high quality production.
Featuring: Blondey McCoy, Daewon Song, Gustav Tønnesen, Mark Suciu, Rodrigo Teixeira, Alec Majerus, Benny Fairfax, Marc Johnson, Na-kel Smith, Kevin Lowry, Günes Özdogan & Lucas Puig.
If someone works for 10 years at a big company they maybe give out a bouquet of flowers and a few warm handshakes. adidas in this case was behaving a little bit different and flew out half of Europe to a very Bavarian location just to celebrate Dennis Busenitz’s 10 year anniversary skating for the brand. Dennis is one of a kind to say the least and so was our weekend in Munich. Cheers to Dennis and the whole adidas Skateboarding crew! That’s how it looked like:
adidas is a company with German roots, so it is only logical that the German guys made their own clip for the Berlin Away Days premiere. This clip definitely has its highlights, with people like Sandro performing a very nice tech-gnar move. All in all Tjark Thielker, Paddy Zentgraf, Valeri Rosomako, Kai Hillebrand, Phil Anderson and some new talent all come through!
Stuttgart’s brand new and pretty nice looking indoor skatepark got inaugurated with the premiere of the Adidas Away Days video followed by an open skate session with the German team riders Kai Hillebrand, Patrick Zentgraf, Daniel Ledermann and Sandro Trovato.
Video by Torsten Frank
#3stripes3cities – the final chapter. This summer, Hamburg marked the final destination of adidas Skateboarding’s tour across Germany. See Valerie Rosomako, Lem Villemin, Patrick Zentgraf and Sandro Trovato hitting the streets once again as well as footage from the demo in the famous i-Punkt Skateland. We had a lot of fun following these guys around. Press play!
Filmed and edited by Torsten Frank
Hinter jedem guten Brand steckt immer ein guter Art Director. Alles geht durch seine Hände und prägt die visuelle Identität der Marke. Unsere Rubrik Behind the Scenes gibt Einblicke in die Arbeit der kreativen Köpfe bei den aufregendsten Brands. Heute wollen wir eine durchaus bunte Company beleuchten, die viele Skateboarder rund um den Globus und seit Jahren fast täglich ganz nah an sich ranlassen: Es geht um Boxershorts und ja, ihr liegt richtig, wenn ihr jetzt an Lousy Livin denkt. Wir haben Stefan Marx und Pitt Feil in Hamburg besucht und uns über die Company, Arbeitsteilung und das World Wide Web unterhalten…
Stefan, wie kam es eigentlich, dass Lousy zur Boxershorts-Company wurde? War das von Anfang an der Plan?
Nein, das war natürlich nicht der Plan. Als ich damals mit 16 mein T-Shirt-Label The Lousy Livin’ Company gegründet habe, war der Plan, immer mal wieder Lieblings-T-Shirts für meine Freunde und mich zu veröffentlichen. Das habe ich auch eine ganze Zeit lang gemacht, in Hamburg dann während meines Studiums parallel mit Pitt an Cleptomanicx gearbeitet. Bei Cleptomanicx hatten wir Boxershorts in der Kollektion. Ich fand es immer super, Stoffmuster zu entwickeln, für Boxershorts und Bettbezüge.
Als wir in den letzten Jahren mit Cleptomanicx markenrechtliche Probleme in Europa bekamen, aber die Boxershorts bei Skatern weltweit beliebt waren, diese uns auch unterstützen wollten, aber parallel dazu große Textilsponsoren hatten, war dies ein Grund von vielen, nur für die Boxershorts ein eigenes Label zu gründen. Auf der anderen Seite ist unser Produkt unabhängig von der halbjährlichen Kollektionshysterie der Modeindustrie und „never out-of-stock“, was eine andere Arbeitsweise erlaubt. Der Name lag dann einfach nah, Lousy Livin Underwear und The Lousy Livin’ Company begleiten sich nun gegenseitig.
Was ist denn dein Aufgabenbereich bei Lousy Livin?
Ich beschäftige mich mit der visuellen Seite des Labels, alle Stoffmuster, Anzeigen, Kataloge etc. Aber auch ein großer Teil an Kommunikation mit den Labels, mit denen wir Collaborations entwickeln, das Abwickeln der Grafiken für die Produktion. Außerdem auch die ganzen Grafiken für unsere Videos, die wir mit Lucas Fiederling erstellen, und dann male ich noch ab und zu ein neues Lousy Livin-House-Obstacle an, die immer von meinem Bruder Michael gebaut werden.
Beschreibe uns doch mal deinen typischen Tag!
Kaffee, Studio, Arbeit, Telefon, Zeichnen, Scannen, Leute treffen.
Und wenn es an die Fertigstellung einer Kollektion geht?
Dann wird nur daran gearbeitet, aber da wir aber tatsächlich mehr neue Produkte über das ganze Jahr veröffentlichen und uns aus dem sechsmonatigen Kollektionsrhythmus-Wahnsinn ausgeklinkt haben, gibt es auch keine Kollektions-Nervenzusammenbrüche.
Welche Rolle spielt Social Media in der Markenkommunikation?
Unsere Lousy Livin-Supporter haben in den letzten Jahren viele Clips mit Lucas Fiederling und Torsten Frank gedreht, diese werden online gezeigt, sowie natürlich alle Neuigkeiten zu Lousy Livin, neue Produkte etc.
Arbeitest du eher on- oder offline?
Online leider! Aber ich plane Offline-Zeiten!
Du bist ja auch als Künstler tätig, hast Ausstellungen und bereist die Welt. Wo laufen die Verkäufe besser – im realen Leben oder übers Netz?
Ich bin froh, in Galerien Ausstellungen machen zu können, mit Öffnungszeiten und Ausstellungsdaten. Diese Praxis hat das Netz noch nicht abgelöst. Auch Studiobesuche und so weiter sind komplett offline! Aber natürlich spielt das Netz immer eine Rolle, klaro, 2015 eben. Die Leute ziehen sich alles rein.
Kann man sagen, dass du dich und deine Kunst über Social Media präsentierst und vermarktest?
Ich habe viel Spaß daran, ein paar Arbeiten digital über Instagram zu zeigen, parallel spiegle ich dies auch auf FB. Es gibt eben immer so verschiedenstes Feedback in den Kommentaren, das macht mir schon sehr viel Spaß. Wenn ich eine Zeichnung dort poste, wird diese wohl von mehr Leuten gesehen, als in einer Ausstellung in einer Galerie, die einen ganzen Monat dauert. Meine Sonntagsdepression behandle ich gerade mit einer Sundaayyyssss-Kolumne, ich versuche jeden Sonntag eine Sundaayyyssss-Zeichnung zu zeichnen und zu posten. Mein Traum wäre eigentlich eine Sonntagszeichenkolumne in einer Wochenendausgabe einer großen Zeitung, Feuilleton der FAZ am Sonntag wäre das Tollste. Back to print!
Vielen Dank für deine Zeit!
by Danny Sommerfeld