Heavy Hittaz, unhealthy diets, weed, big pop, and some Memphis rap. Why haven’t you pressed play yet?
A video with an almost spiritual vibe at times, artsy at other times but not without some of your favorite skaters doing some nice tricks spread throughout!
Billy went in for this one! But he always does… Wow!
Our British colleagues over at Grey just put out this little piece featuring Dougie George. Truth be told it is refreshing to see youngsters skating in some ÉS shoes. Maybe it is time for a real resurgence.
What did you do by the age of 22? Are you already 22? And when was the last time you saw someone skating to Kanye West? Well, Blondey is building his own world from a young age and he has come pretty far with that in only a matter of a few years. Here’s his new video part for adidas Skateboarding presenting his very own Superstar Model. Congratulations!
Every once in a while we get to see a new video from the streets of London and it is always worth a watch. Here we have Grant Dawson capturing Charlie Birch, Noah Bunnik, Kyle Wilson, Casper Brooker and many more.
Last Thursday, the 20th of June aka the day before “Midsummer Night” or “Go Skateboarding Day” as we sometimes refer to the 21st of June saw the release of one of our proudest moments… The release of our 600-page collaborative effort together with Carhartt WIP.
The book doesn’t need many words to explain the concept, 1 weekend, 1 photographer, 1 skater and absolutely no selection, or better yet we printed all that was shot by our photographer Danny Sommerfeld. The book itself you can find and look at via a visit to selected skate and Carhartt shops all over Europe and we would love to hear your feedback once you did just that.
Back to last Thursday, we once again invited Danny to shoot the release event in Berlin and this time he put his imagination to work and came out with this very special and “selective” photo recap, cowboy boots included.
Text by Roland Hoogwater.
Photos by Danny Sommerfeld.
Together with the help of adidas Skateboarding’s Tjark Thielker we are going to recreate a wellness day spa feel, and take you through this experience as a role-play not only to relax you but to teach you how to relax outside of this meditation. All of the meditation will be quietly spoken and Tjark put in his best offered to only do the calmest tricks. There will be role-playing elements, a bit of humor for a feel-good mood, binaural sounds theta beats, an ice-cream truck sirene, a water splash, and landscape wind sounds – PLEASE USE HEADPHONES.
TJ’s Serenity Spa London has reopened after an incredible restoration programme designed to significantly enhance its facilities and promote an aura of relaxation, mindfulness and life balance, whilst providing guests with specialist results-driven treatments and fitness advice.
Set in the heart of South Bank, TJ’s Serenity Spa London now offers everything from traditional Chinese medicine to Daniel Pannemann’s famous Pedi/Mani-Cures as well as Augustin Giovannoni’s powerful and anti-aging Nescens facials. The extensive spa menu combines TJ’s Serenity Spa’s own signature therapies with treatments using Aromatherapy Associates, Sodashi and Peter Buikema’s world-famous Leeuwarden fenland products
Guests are encouraged to arrive 45 minutes before their appointment time to enjoy the heat and water facilities that The Spa has to offer. Payment should be taking care of up front. The owner (Tjark Thielker) is not required by law to be on time on any day of the week. Product descriptions in this article can be different from the actual product in TJ’s Serenity Spa London – All rights reserved, shot in London’2018 during a 24hrs stay.
Photography & Filming by Daniel Pannemann / Editing by Peter Buikema & Daniel Pannemann
It feels like that Girl Skateboards is stronger than ever and it is safe to say that you could blame it on their new talent. Watch Niels Bennett, Tyler Pacheco, Simon Bannerot, Sean Malto & the one and only Rick McCrank skating the city of London.
A new London edit by Grant Dawson feat.: Julian Kimura, Jake Church, Sam Sitayeb and many more. A really raw and rugged documentary about the now. London is such a good looking city!
It is still early spring when I call Craig on a chilly Sunday morning, outgoing Facetime call… He picks up. We talk about skateboarding for about 10 minutes until we both decide to start the interview, Craig leads, I follow. Once the recorder is on you never know what is going to happen, some get nervous, stop talking, take long pauses or start speaking fast, none of this happens to Craig. Afterwards, we hang up and I start thinking about the many ways you could transcribe what just happened. Two people of similar age talking for over an hour about our passions, I end my train of thought by thinking “Hats or paper what is the difference? Both started with a skateboard.” I flip open my laptop and start typing…
Interview by Roland Hoogwater.
Photos by Josh Brown.
Hey Craig nice to see you, how are you, how are things?
I’m good just super busy! We last saw each other at the Bright tradeshow in Berlin, and things went well out there, we got a few new customers and a distributor in South Korea. Besides that, I just came back from our first photo mission to Barcelona and gearing up for Summer releases.
Sounds good, how are things on the other side of the channel?
I feel like we’re in a bit of a unique place in the UK skate scene. I’ve been skating for a fair few years now, and right now it seems that there is a considerable gap in between the big UK brands and the smaller ones in terms of product and visual offerings. It’s hard to put your finger on us. I feel like we float in between this gap if that makes sense.
We’ve always been fans of Theobalds Cap Co. visual offerings.
Thanks! Henry did a fantastic job in creating a look and feel for our video projects that sit in line with the brand and my vision. He has always been super talented. I call it “Legit HD” and he’s good at it. We recently put out a Spring supplement that highlights our team riders as well as friends and family who we skate with regularly. We’ve released a fair few films since our inception to help establish ourselves, and we’ve decided to step away from these kinds of projects for the rest of the year while we all focus on different things.
Theobalds Cap Co – Hysteresis
You recently went to BCN, how was it?
Barcelona was interesting. I don’t know how many trips I’ve been on over there, but I’ve never had to play TM before. It was the first time the majority of the team had been together for more than a few days, and we were on a mission every day to shoot photos with our good friends and one of my favourite photographers Rafski.
We had Josh Arnott, Jake Bidmead, Cam Barr and Jeremy Jones in the mix along with the homies Josh Brown, Phil Russel, Amy Ram and Danny Wainwright. It was a solid crew, and I have to admit, it stoked me out to see us all out there together as a brand rather than on a homie trip. That being said, I have a new found respect for team managers and was happy to be home at the end of the trip. Cam Barr and Damm Lemons can be a devilish mix, but I got everyone back in one piece. If that’s not CV worthy, then I don’t know what is.
Barcelona is famously good to get coverage. It is nice to see that you guys have been going places.
Things seem to be moving for us. I’ve been steadily working on a collaboration with a Soho based store, and without going into too much detail, it has allowed us to do things that may have been slightly trickier for us otherwise, i.e. pay for all these guys to go to Barcelona. The anxiety and sleepless nights are real with this one. We have collaborated before with PROV in Tokyo and Bored of Southsea in Portsmouth but every project is different, and this will be the most extensive collection yet. I’m super excited for you all to see it
Exciting! Let’s talk a bit about the image of the brand what are the things you focus on?
To be honest, ever since I was young I always just wanted to create something that was simple, tight and recognisable. This is why we launched the brand with our T Caps which is the central pillar of our brand, and we release them in fresh colours a few times a year to maintain that consistency. Then the flip side I also like to focus on illustrative designs which are super fun to dream up and collab with different designers on. It is just a case of piecing together cohesive collections without it getting boring as well as expanding our products slowly…
In my opinion, the product does come from skateboard culture, but it is not a specific skate-related product. The designs, don’t exclude other audiences.
For me, a healthy balance is essential, in every aspect of life. Brand consistency is super important, especially at a time when there is so much being thrown at you via the internet. Let’s keep it real, we make hats and I need to have fun doing that. Inspiration can come from anywhere at any time. Whether it’s seeing something on the underground when I’m travelling home after work with my girlfriend or from the many hours of television and films I watch with my business partner Jonny. You can find inspiration most places if you want to.
A perfect example would be high flyer cap with an F16 fighter jet on the front that we released last year. That plane is the fighter Will Smith flies in Independence day, one of the best disaster movies of all time. We watched the film on a random Sunday night, and it all just made sense. I released the cap with the caption on Instagram saying ‘Welcome to earth!’ I don’t think anyone got it though (laughs).
So how was the brand received when it first came out?
I think when we launched it took a lot of people by surprise, but we’d been planning, sampling products and preparing everything for like ten months before we launch in stores. I wanted to try and do things properly. If you’re going to start some Instagram brand that’s cool, but that’s just not me. The term ‘start as you mean to go on’ comes to mind. We spent time talking to the skate shops, securing pre-orders and it helped us get a core base for our product straight out of the gate. At the same time doing it that way made us possibly seem more professional than we are (laughs).
So you guys waited until the time is right.
Yes, I always try and wait until the time is right. Sometimes you feel a certain sense of pressure when you haven’t released any product or content for a while, but at the same time, if you rush things, you can end up blowing it. I guess it all comes down to what you’re setting out to achieve, just remember nothing ever goes to plan though…
I can imagine that helps to get second or third-time buyers.
I’ve noticed a lot of return buyers through our e-commerce. Some of our stockists make reorders quite regularly. At the same time, we get a lot of messages from people who have been collecting our product since we started. I collect things myself, so the thought that something we are producing is seen as a collectable is amazing. I think people like the idea of a solid headwear brand in the UK skate scene.
What about paper advertisement.
Is that a pitch? Haha. Ever since I was a kid I loved skate magazines, I don’t read them enough anymore. I don’t know why. In a time where the internet is entirely taking over everything, print magazines have never been so important. I rate anyone who tries to keep the dream alive whether it’s zines or full-blown skate mags. Back to your original question though, I can’t wait to get to a point where we can run regular ads, it’s the least I can do for our guys.
Right! So what are some of your favourite brands from the UK?
That is a hard one as, to be honest, I feel a lot of it is super stale. I’m a fan of Palace, I worked at Slam City when the brand started. It’s crazy to see where it is now! Yardsale and Skateboard Cafe also have amazing board graphics, and their teams are made up of some of the best. Regarding other UK based apparel brands that I’m into? Not a lot to report on there, unfortunately. I like a lot of stuff from outside of the UK, Carpet Company, POP, Sci-Fi Fantasy, Grand Collection and Swiss Bank are all great. At the end of the day, if you’re creating, having fun, and can afford to take your team on trips and tours, then you’ve made it really! In the end, it doesn’t matter what I think. But that has always been my goal anyway. Catch me at SB.
True! I agree with that, Cheers Craig!
Whatever you do the days will go by, one after another, some fast some slow. Victor Larsson Blé, Jonathan Carelle and Vilbur Fritzon used their time in London wisely and came out on top!
“Kaio, Paddy and Fitschi out in London skating the MWADLANDS.” That’s right! Filmed by Torsten Frank.
The good people over at Theobalds Cap Co. hit us up with this Joel Banner remix video part. For some reason, seeing Joel skate makes us think about one of our favorites, the Polish pioneer Michael Juras. And in our book that’s a very good thing. Filmed & edited by Henry Edwards-Wood.
Besides the tour stops in London and in Paris the adidas Skateboarding squad have also went to Berlin. A few of you probably remember the video we posted of Magnus Bordewick skating up the stairs at Frankfurter Tor. Well, the SW Flip was missing but here you have it. Another highlight is the few street skate sections inbetween the demos.
Blondey McCoy unveils Us and Chem. as his fifth solo show. If you happen to be in London these days, make sure to go to:
Heni Gallery, 6-10 Lexington Street, Soho
from July 27 to August 27, 2017.
Monday – Sunday: 10-6pm.
“In feeling blue, tragically, the natural thing to do is stay blue. The creating of these new works has proven to me, more than ever before, that expressionism and making artwork is a way of temporarily exorcising that feeling. The show was created out of a compulsion to create, not one to show off, throw a party or make money. It’s making has been a revelation in accepting the need to treat bipolar as a blessing rather than a curse, and to perpetually guarantee myself that from long hum drum periods of heightened sensitivity, my most genuine and life affirming artwork is born.”
Words by Blondey McCoy.
Four days in London featuring Joffrey Morel, Julian Kimura, Tom Moatti, Jake Church, Cameron Barr, Nicolas Gisonno, Valentine Katz, Jack Dyamond, Lizo Yako, Emeka and James Mclean. Filmed and Edited by Victor Demonte.
Skateboarders commenting on things is one of the most important things about being a culture. Theobalds Cap Co. teamed up with Henry Edwards-Wood to give you just that some satirical commentary about the happenings in our beloved skateboarding.
It’s a London ting innit!
Featuring: Korahn Gayle,Cam Barr, Jeremy Jones, Sam Roberts, Kyle Wilson, Lucien Clarke and Tommy May.
A while ago I posted the first clip of Sports Class, which was really nice and made me already curious about what to expect next. Now in Fresh Beer Cold Beer the team travels trough more or less the three of Europe’s well-known skate metropolises: London, Prague and Barcelona. And especially kind of brings back memories of a time when Prague’s Stalin Plaza was the place to be in Europe.
Featuring Tom Snape, Toby Locke, Goeff Campbell and more.