That new Baker, Baker,
Watching this video you can’t help but get the feeling that the (once) big DC shoes are entering limbo. About two years ago they decided to scrap a plethora of big-name riders and started to focus more on a nostalgia led movement based on the east coast.
Some people from the Philly based Sabotage crew and NYC based John Shanahan got pushed to the forefront, while at the same time, Josh Kalis got elevated to ICON status. The rekindled interest in his older shoe designs is an authentic movement but let us not forget that DC also sponsor: Thaynan Costa, Evan Smith, Tristan Funkhouser and to some extent Wes and Tiago who somehow represent a bridge between the old and the “new” identity of the brand.
Still, DC seems to be somewhat torn between the multiple lanes it tries to occupy leading with “Street Sweeper” to a somewhat eclectic video that somehow manages to balance all these different facets of the “game”. But the question remains what is next and how will they keep reinventing themselves to stay relevant.
Maybe you “the viewer” can deduct an early answer from this video. Enjoy!
Japan is having a moment right now! Everybody seems to want to travel to the land of the rising sun for the spots, the culture and the overall vibe. The people over at DC recognized this momentum and sent some heavy hitters over. Making this a must watch, you can’t really argue against Wes Kremer’s or Evan Smith’s skating can you?
photo by DC Shoes
Let’s start at the end and work our way to the start. Young Rowan is turning pro and rightfully so! He has been ripping quite hard for quite some time now and if he is able to bring back that late nineties Slash hat Vans needs to give him a shoe! The rest of the team is edited together in a montage. some have more some have less footage but most of them come through. Most notably Dustin Dollin who has been skating like he is a danger to his own health, comes through with a Boulala-escque power move! All in all the Baker promo does what it promises and it does it all to a soundtrack that goes well with your morning coffee and that is a very good thing.
Tristan Funkhouser surprises with a second Part in the currently released Substance video. Next to his first part in the video he also already had a full part for Baker two weeks ago. So it is not just that Tristan released three full parts in just one month, moreover each one of them is provided with incredible skateboarding and Tristan does not seem to slow down.
DC Shoes begrüßt zugleich zwei neue Gesichter im Team, und die stellen sich vor, als ob es keinen Morgen geben würde. Tristan Funkhouser und Bobby De Keyzer sind ab sofort und offiziell im Team. Da klatscht sogar “The Boss” höchstpersönlich. Guten Morgen!
Der folgende Tourclip zeigt, warum Amerikanern Skateboarding in Europa viel Spaß bereitet. Es gibt gute Spots, wenig Busts, diverse Events, viele Fans und das ein oder andere Kaltgetränk. Demenstprechend bewährt sich unser alter Kontigent als ideales Reiseziel für die Bande von Baker Skateboards mit dem Boss Andrew Reynolds an der Spitze. Für diesen erfrischenden Touredit könnte die Zeile “Put the fun back into skateboarding” geschrieben sein, denn es ist mächtig was los in Kopenhagen & Co.