Good things turn… the tide turn, the solar system spins, our own planet rotates and Brian Peacock makes the rounds at some of these perfect marble plazas in China. He doesn’t do it alone though Lucas Puig, Rodrigo Teixeira, Jenn Soto, Mariah Duran and Stephen Khou joined him to create this video together. Enjoy.
I only see legends in here. But probably the greatest legend is handling the VX, “Famous Frank“. If you know him, you know what I’m talking about.
Featuring Johnny Purcell, Edouard Depaz, Quentin Boillon, Stephen Khou, Mickael Germond, Samuel Parrado, and Antoine Volle.
A new Hélas X Adidas Skateboarding collaboration is dropping at midnight. Apparently the design of the collection will continue to be mostly influenced by the style of sportswear that you might have witnessed famous tennis players from the 90’s winning gold medals in. However, this time the campaign also includes another theme from the 90’s that just recently, I believe, has gained great popularity again – Anime. Thus, The Ultimate Challenge is a special manga-themed commercial starring Hélas label mates Lucas Puig, Stephen Khou, and Clement Brunel as they’ve never appeared before…
Hélas and adidas came up with a nice Court inspired selection of items including a Matchcourt shoe, a windbreaker tracksuit, a polo shirt, a t-shirt, some shorts and two custom headwear pieces to top things off.
You know it is going down on adidas’s website and the at the launch event in Paris tomorrow (May 5th) because with the designs being as smooth as Sade’s music we are sure that this Limited Edition release will be gone in no time.
It is not by chance that international hype around the Paris based clothing brand Hélas is constantly growing, if they keep their mixtapes shine like this! Lucas Puig and his GUCCIT retinue are ripping the shit out of Paris and Barcelona! Click clack boom!
Starring: Lucas Puig, Jesus Fernandez, Maxime Geronzi, Brian Peacock, JB Gillet, Dan Leung, Mark del Negro, William Monneris, Karl Salah, Mark Zaprazny, Brayan Albarenca, Tommy Zhao, Clement Brunel, Stephen Khou, Roman Lisivka and Luy Pa Sin.
As we have been to Paris for the launch party of our recent Paris Paname Issue at Chez Justin a couple weeks ago I got introduced by Thomas Busuttil to Clem Brunel, who is next to Lucas Puig and Stéphen Khou one of the three main guys behind the French fashion brand that is associated with the infamous umbrella symbol, Hélas.
Actually, I wanted to ask Clem if there would be a chance to buy some caps from him before I would had to head back home to Berlin because they currently are still rarely sold over here. Clem kindly invited me and my peeps to meet him at his office to be in a more quiet atmosphere to talk and to have some coffee, as well.
The Hélas office is located in the 11th arrondissement of Paris. On the outside it has some beautiful old wooden framed glass windows were some caps and cloths are shown. Behind the window is a sort of tiny showroom followed by a narrow corridor that leads into a second larger room that serves as storage space.
Clem friendly received us with the before promised cups of coffee and after we had sat down around a table in the middle of the stockroom we naturally began to talk about the developments of the company, for example the switch from making caps only to producing a broader range of cloths, and also we talked about the upcoming projects and collections.
As it turned out, we happened to be there just shortly before the new collection was going to arrive and the office would have turned into a full packed space where one is barely able to walk through. He also told us that they are currently working on a new Hélas video project that they want to drop very soon.
At the end, Clem provided everyone of us with some fresh head covering and we fixed to meet again in Berlin for the Bright Tradeshow. Thanks for having us, Clem!
Today morning at 00:01 the new spring collection was dropped as a quickstrike! Beneath you find some product pictures from the lookbook presented by Hélas very own model boy JB Gillet. To get Hélas products visit the online shop that also provides worldwide shipping.
Text by Paul Roehrs
Photos by Danny Sommerfeld
Lookbook shots by Nikwen
Der zweite Full Part des Tages kommt als Doppelschlag: Lucas Puig und Stephen Khou brennen in “Something Sinister” ein Curbtrickfeuerwerk der Extraklasse ab. Besonders bemerkenswert: das Handtuch in der Hand oder wahlweise unterm Bucket Hat von Lucas Puig – trendy.