A new one by our good friends from POP Trading Company who teamed up with the record label Safe-Trip to create a whole collection.
Video by Jan Maarten Sneep featuring Bastiaan van Zadelhoff, Jair Gravenberch, Chima Chibueze, Pascal Moelaert, Hugo Snelooper, Logan Da Silva Ortiz, Tomas De Keulenaar, Billy Hoogendijk, Jeff van der Veken, Alex Raeymaekers, Yeelen Moens, Ali Belhadj & Rob Maatman.
I just came home after a long day to sit down and watch this beautiful best-of-edit of the Pop Trading Co. guys. Definitely a smooth way to end a day with!
Featuring Alex Raeymaekers, Bob Groot, Willem van Dijk, Jeremy vd Eijk, Alexander Belhadj, Hugo Snelooper, Marc Haan, Noah Bunink, Bastiaan van Zadelhoff, Othmar van Rijswijk, Billy Hoogendijk, Simon de Boer, Mats Edel, Jair Gravenberch.
Introducing Yeelen Moens, here is Pop Clip #32. This time with music (and a hidden message for the Dutch viewers). Also featuring Alex Raeymaekers, Mats Edel, Billy Hoogendijk, Jair Gravenberch, Hugo Snelooper, Noah Bunink, Ali Belhadj & Buddy Swinkels.
“The Sound of Succes” is a full-length video brought to you by “Your Favorite Boys” a.k.a. The Booticelliboys, straight out of Amsterdam, the Netherlands. Filmed and edited by Sjoerd Vlemmings and Koen Mulder.
Featuring: Glen Fox, Jamie van Haastere, Max van Broekhuizen, Erik de Jong, Marc Haan, Olympia Guido, Finn Visser ‘t Hooft, Nosa Ketting, Hugo Snelooper, Mitchel Linger, Tjerk Oosting, Bastiaan van Zadelhoff, Florian Dalhuijsen, Allard van der Veen, Tycho Henskes, Rihards Bondars, Quinten Montroos, Simon de Boer, Federico da Fies, Yung Kipnugget, Joep Withagen, Dax Vismale, Levi Verspeek, Mees van Rijckevoorsel, Paolo Banfi, Sjoerd Vlemmings, Daniel Kim, Jason Sinawi, Lokesh Rawat, Willem van Dijk, Othmar van Rijswijk & Koen Mulder.
Pop Clip #31 is here. Featuring Othmar van Rijswijk, Billy Hoogendijk, Noah Bunink, Willem van Dijk, Niklas Hallman, Hugo Snelooper, Mats Edel, Jair Gravenberch and Marc Haan, who didn’t take it easy this time.
It is no secret that we like the Dutch trading company, but it is starting to become apparent the guys have strong feelings towards Paris. the city of light and the home of fashion in and outside of skating was honored with a second visit.
Alex Raeymaekers, Jeff van der Veken, Billy Hoogendijk, Hugo Snelooper, Bastiaan van Zadelhoff, Mats Edel, Othmar van Rijswijk, Willem van Dijk, Ali Belhadj and guest skater Tolia Titaev
Pop Trading Company Clip #29 is here. Check out that last line by Billy Hoogendijk. Also featuring Niklas Hallman, Marc Haan, Noah Bunink, Othmar van Rijswijk, Willem van Dijk, Alex Raeymaekers & Hugo Snelooper.
Another one from our Dutch friends. This time you will get Amsterdam, Rotterdam & The Hague footage from Alex Raeymaekers, Billy Hoogendijk, Jair Gravenberch, Bastiaan van Zadelhoff, Othmar van Rijswijk, Willem van Dijk, Hugo Snelooper, Mats Edel, Ali Belhadj, Joffrey Morell and the fastest feet in the game, Mister Glen Fox.
Already well-known in Europe it was only a question of time until our Dutch friends from Pop Trading Companyget their deserved attention also from the other side of the big pond. Their Thrasher debute could be described as sort of a best of compilation from their clips of the past year, which is still kept black in white but this time they spiced it with some hot tunes!
Featuring Bastiaan Zadelhoff, Noah Bunink, Alex Raeymaekers, Hugo Snelooper, Ali Belhadj, Willem van Dijk, Jeff van der Veken, Jair Gravenberch, Willem Dirks, Marc Haan, Othmar van Rijswijk, Niklas Hallman, Billy Hoogendijk and Mats Edel.
A few weeks ago I was asked to come join a trip to Amsterdam. We met up with the guys from Pop Trading Co. to work on the article featured in the latest issue of Place. Whilst the weather was great, we went out skating with these guys every day. I took my camera with me and captured everything that went down in the interesting scenery of the Dutch capital.
My colleagues like to joke about me always claiming my Dutch identity. Just to give you an example: People often introduce us and say “These are the German guys from PLACE.” And I get an itchy feeling in my brain and say, “No man, I’m not German. I’m Dutch!” It goes both ways, though, as I learned when I went out to Amsterdam last January to do a web interview about Pop Trading Company. After the interview, I went out to kick it with Hugo Snelooper and Bastiaan a.k.a. “Bats” van Zadelhoff. It was one of those cold winter evenings, but we chose to buy some beers and walk the streets of the Dutch capital. Almost immediately both Hugo and Bats told me that they felt I had developed a little German accent! Of course, I felt some type of way about that, so I defended myself by saying that it was a northern accent. But that only made them laugh harder! As in many groups, it’s a sign of acceptance when you get dissed a little bit. Just a little poke in the ribs. Everybody gets it, or at least I hope so…
In the end, I never typed out that web interview and I like to think it wasn’t laziness but foresight that led me to make that Sartrean decision. Because if we had already ran it, this article would feel like a sequel – and the sequel is only very rarely better than its predecessor. So when we flew back from Amsterdam this second time, it felt like not doing something turned out to be the right decision. With that said, here’s a fresh look inside the Pop Trading Company.
Mats Edel – Ride on 50-50
The first time I met Mats he was sporting a MoMa PS1 Shirt, I figured he was wearing it as a fashion statement but he wasn’t. For most young people finding a form of self-expression is key and to see somebody take a serious interest in art at 18 years of age made me kind of jealous.
Alex Raeymakers – Fakie Varial Flip
Alex Raeymakers – Pole Bonk
The whole crew was fascinated with danny Sommerfeld’s climbing skills. We would all be skating a spot and somebody would say “Where is Danny?” and the next person would yell out “What the fuck is he doing up there on that balcony?”.
Hugo Snelooper – BS Heelflip
Hugo is one of the best but weirdest people to have a phone conversation with. Why? because he won’t stop making weird sounds when you are trying to hang up the phone “Killerrrr, instinct, G prrrrtpowpowpow.”
Joining the B(r)and
Everybody always says that working with friends can be a double-edged sword. You have to be prepared to both carry the weight in good and in bad times. Ask any Beatles fan and they will tell you that if John Lennon and Paul McCarthy never had that tension, the music would probably not have been all that great. In a way, the Pop guys are like a great band to me, from Peter Kolks and Ric van Rest, who started Pop and put on Willem and Bats – who in turn helped with scouting some new talent that in the end built the b(r)and, and made it into what it is now. Hanging out with the entire group, it felt like we were the opening act, traveling in the same tour bus, hanging out at the same bars, basically going with the flow whilst getting to know each other.
Now, if you hang out with this crew you might start believing that Pop is an acronym for People Owning Personality. Why?
Because everybody has a strong personality and when they get together, everything gets amplified. It brought out the best in all of us and every day was full of laughter mixed in with “real talk” type of conversations. Pop seems to be right on the money not only when in comes to the image of the b(r)and, but also when it comes to the product they put out. As Peter Kolks told us: “We would rather do it the way we want to and die gracefully, than to make something we are not proud of.” And they can indeed be proud. Not only did they get noticed outside of the Benelux borders – which can be a hard thing to do – but they have kept true to their roots by maintaining and pushing their Low Countries aesthetics, only periodically changing up when on tour. Always switching between treading carefully and making a new step, you can tell that a lot of skate nerd knowledge, street smarts, planning, and spontaneity are at work at Pop – together with the occasional beer that will be stretched out like a towel until the last drop has left the can.
A man with experience once told me, “Work together, don’t be afraid to fight each other but never forget to go to the bar together. Because if you don’t, you forget to forget and that will fuck things up in the end.” Luckily, that’s some advice that nobody at Pop seems to need right now because they do all of that organically. Maybe I’m making it sound too utopian. I mean, during our time with them they did make a lot of jokes about each other, tried to hit each other by shooting a football as hard as they could and they might even have posted some unflattering images of each other on the ‘gram. But that’s all just part of the vibe. In the end, the show goes on and they all know that Pop is not a one-man band.
Marc Haan – Willy Stall 270
When we where on our way to this bridge Mats said “This looks like a bridge by Calatrava.” and it does but it isn’t. it is what Bats would call a Hoenoe spot. A Hoenoe spot is a spot where Marc Haan will try tricks for hours. This Bank to curb was the perfect Hoenoe spot, because it allowed everyone to cool down in the lake after a long Hoenoe session.
Mats Edel – Bs 360
Whilst skating this spot Pop team rider Willem “Wallem” Dirks told me “When we were growing up skating doing a Backside 360 seemed impossible. Nobody I knew could do one, Looking back now it is kind of weird because in the 90’s it was as much of a standard trick as it is now. Our generation just lost it for a minute.
Bastiaan van Zadelhoff – Bs 360 No Comply
Because most of the crew had to work during the day, Bastiaan a.k.a. Bats a.k.a. Budgetbeuker often found himself in the role of the spotguide, a role he didn’t like. “Yo Bast where are we going?” – “I don’t know man, I am not from here!” I think secretly Bats was quite happy when he had to work, just because he didn’t have to guide us around.
Skimming through this issue, a couple of things might have become appartent to you. The biggest question you may have noticed us grappling with is what, in fact, is a portrait, and maybe even more importantly, what constitutes a good portrait, and why? As you continue to browse, you might come to multiple, various conclusions. Each one of these will be an important part of you journey back to this central question; you might find yourself becoming increasingly interested in the way you, the reader, and the people featured in this magazine are trying to relate to this theme of the portrait. Coming back to this question will put you in the same state of mind that we were while brainstorming for this issue.
What constitutes a portrait? The current, most direct way to create one is to take out your phone and take a selfie, a sign of the times once reserved for artists who took the time to recreate their own likeness using more analog forms of art production. Our portraiture inquiries were broad in the early phases of creating this issue: we wondered about objects, whether an object could be a portrait of a person. Could a bed, a MacBook, or an internet browser’s history also constitute a portrait? One could argue, in a sense, that more could be said about a person’s character by scrolling through the chronicle of websites they’ve visited than looking at the way he or she renders his or herself via self-portraiture.
Another important question we tossed around is how can a group portrait be made, something we, as the magazine’s stuff, tried to do. What if we were to hire a detective to follow our interview subjects around for a day? Would that work? Could someone else portray you, or would that create a portrait of you both, in tandem, the portrayer and the portrayed, simultaneously, together, in one piece? All roads seem to lead back to Rome, but that doesn’t mean everybody in Rome took the same route. And that is what we wanted to discover as we brainstormed our way to this article. Five people all received one and the same assignment: Create a portrait in your own way, think about the question, yourself and the medium of photography and create something, whether it be an answer or a reflection on the question.
The Dutch-based brand POP just released their new #03 collection, which focusses on simple but classic designs. The collection has influences ranging from the French breton stripe, American baseball hats and more. The brand combines those items with cargo pants, half zip sweaters and Hugo Snelooper’s street style photography. All in all POP is presenting a strong style build on their skateboard fundament but without fear of looking over skateboardings boarders. The first drop is this Thursday with a new drop every Thursday after that.
People start up new businesses every day, Budgetbeuker bearings was started by Bastiaan van Zadelhoff. We interviewed Bastiaan a while back about starting a company, being a part of Pop Trading Co and his many nicknames. We kept in touch after the interview and a couple of days ago he told me that he had gotten a cease and desist letter from another company that felt like the Budgetbeuker logo was to similar to theirs. The whole thing kind of shocked me! I asked him, why would such a big company care about a small upstart with a logo that was inspired by their own? How did they even find out about his company? What where the consequences? And how can you avoid having to go through similar issues. Bastiaan quickly responded to these questions and answered them all in this interview.
How did things go after you launched the company?
Things went well for some time, that was the best time of my life though!
How did people receive the brand?
Way better than I expected! I have been visiting some shops that carry my product and I was surprised at how much of my product they where selling. I am so happy and grateful for all the love I have received!
After such a great start when did you find out you had a problem?
On the eighth of January I opened my inbox and in that inbox was an email: Notification of IPR Infringement by Envisional Enforcement. An Italian brand (that will remain nameless) had seen my logo and felt that it was to similar to theirs. The email also stated their demands, basically all the products and promo with my old logo had to be taken offline.
Are your logos really that similar?
Well both our logos are based on a compass, the are some other differences but the only real difference is that they copyrighted their logo. So I google them and the first thing I see is that some of their jackets cost more than my initial investment! (laughs) After that I thought it would be better to comply with their request and take my site down.
Do you think this whole episode could have been prevented?
People really took notice, Budgetbeuker went kind of viral. I started to get more followers on Instagram, one of those followers “happened” to be a shop manager for this Italian brand. He possibly started this whole thing, the guy used to skate, he was one of those people who big themselves up and tells crazy (untruthful) stories. Hugo (Snelooper) told me that his friends used to pick on the guy, one night his friends even threw the guy into a swimming pool because he was Dj’ing terribly (laughs). Truthfully I really don’t know what happened, this person denies snitching on me. It could have been somebody higher up, Who knows? The Internet is a crazy place!
Did have to take your product out of the shops?
No but we have to cover the original logo, so I had some stickers made so shops can cover the old logo with these stickers. Once that is done we can keep selling our bearings.
The new Budgetbeuker look with a sticker covering the old logo.
Okay. So what does this mean for the future of the brand?
Well the brand itself suffered because of these issues. We had to drop or change all our product designs that where based on the original logo. I’ve been spending a lot of time troubleshooting, instead of putting that time into growing the brand.
As far as creating a new logo I am not a 100% sure but I am working on it. No matter what design, we will be extra careful! So those Italians are not temped to start some trouble again.
Any last words?
To be honest I never saw myself winning the court case but it felt strangely cool that I got noticed by such a big brand!