It has been two years since we have seen the introduction of the SLEEP-OVER brand with their first video. Since then a lot has changed, from the crew to the clothes and the vibe in general. Were the first video was sexy, to say the least, this one is strictly about the skating or as the founder Fatos Veseli said “I wanted this one to be for the skaters, the people that backed the brand”.
IN 2020 Fatos has taken the reigns and has pulled the brand closer to his own person. “At the start, I was wearing hoody’s, T-shirts and tighter pants but I was dreaming of the South of France. Driving along the coast in a cabriolet car. We needed and wanted to make those clothes to connect to our base but I wanted to evolve and project the brand to where I feel I want to be. Now we have gotten to a place where the designs and the cuts are our own. That means a lot.”
There is no denying that this brand is being propelled forward by hard work and love for what SLEEP-OVER means to the people working on it. Pascal Kurth & Gabriel Dimming worked on the video up to the moment the beamer projected the light onto the silver screen. “They have been the motor behind this video, not me. I want them to have their day in the sun, to shine for a moment, because they put it all into the video.” Fatos told me.
For people that have seen the brand grow, it has been quite the journey, but for the people in the know, it hasn’t been a surprise that the changes have worked. Their newest collection is being worn by both men and women alike. So cheers, to SLEEP-OVER and the hard work behind it, because that is the foundation of any successful brand.
Leon Charo-Tite is our next "Unsigned Hype" and he is from Freiburg/Germany and that part of his heritage can be an issue. Many have gotten stamped and sidelined as the "German Skater". To our U.S. audience, that's kind of like being stamped Canadian or Brazillian in the early 2000's.
For our #63 issue we traveled to the city of angels to shoot an issue together with an eclectic group of people.
People ranging from Hyun Kummer a.k.a. @Versace_plug, Guy Mariano & Eric Koston, Nyjah Huston, Jim Greco & Mark Appleyard all added their 2 cents to our video and issue.
Kai Hillebrand or Kaio, as most people tend to call him, was one of our main protagonists for this issue and during the shooting, he once took us aside and asked if we could save some of the footage for another project. Well, we said yes, the project didn’t take off and now we decided to ask our filmer, Peter Buikema, to remix to footage.
Whether you are in Los Angeles right now, or his local Ratingen, Germany you should try and enjoy, relax and go skate afterward! We know Kaio would like all of you to follow these instructions to a tee.
We met Sascha in 2018 in Moscow, we clicked instantly, he was motivated, goal-oriented and has a good pop and flick.
During that trip, he had a very positive attitude, which was not surprising since he is a skater going out skating. But he is also a Ukrainian in Moscow and at that time those struggles where a bit fresher than they are now. That all didn’t seem to bother Sasha all that much.