Tag: Nike SB

Last spring we worked on a project for Nike SB it was for the “58 Blazer” a shoe made by skate shop employees for skate shops. During that project, we met Charlie O’Donnell who works at Manchester’s best shop NOTE, a proud store supporting Blueprint era legends and the northern scene.

If you are not into history or music then you might not know much about Manchester but it is safe to say that when you are not talking football there you are talking music! In that sense, the north reigns supreme and with this project, we might have to start putting skateboard videos in the mix.

Tony Wilson said it best:

“This is Manchester, we do things differently here.”

Enjoy!

If you think that Sondre & Amandus are only staying in their comfort zone then you are wrong. Just recently we caught Amandus at the Vans Park Series in Malmö getting a free burger, how about that? Watch our SOTY’s skate the U.S.A. & Canada –  S/O to Junkyard!

What can we say except, new GT footy just dropped and we are excited as hell! And the whole thing doesn’t disappoint, the shoe looks cool and even though the music is somewhat cheezy it does really tye the thing together.

Phil Zwijsen does America and he brought Jarne Verbruggen along as his Butt-head. What roll is Val Bauer taking in the movie? Great edit by Guillaume Perimony.

Hockey is putting out a lot for us to feast on in 2018. From Hockey III to the Nike SB Killshot video and now these two videos. Ben and Andrew both seem to be putting in work so to promote both the company and their pro-product.

Anyway, with this much output, it makes you wonder when the next FA video will drop. Hopefully sooner rather than later but for now enjoy these two people doing their thing.

https://www.youtube.com/watch?v=jag2sQt6alM

Ishod is probably the closest thing we will ever get to what Tom Penny looked like in the 90’s and early 00’s and if you ever get to watch him skate in person you know what we mean by that.

We don’t need to talk about the level of skating in this part, the style or the trick selection everything is on point! Just press play.

Big companies like Nike is that they have a lot of stuff crammed in a year, from the Australian “Medley”, a 58 Blazer to the Hockey collab and now a southwest trip for the new styles of the Blazer. All these projects have different people involved in front of and behind the lens. Which means that everybody gets to like their version of the SB division.

This newest edit was filmed and edited by Tor Ström, who is from CPH and went to Malmö’s Bryggeriet school. So putting him with Hjalte, Oski, Hugo and Ville makes a lot of sense to us because we feel that touring with your friends brings out the best! Thus allowed this to become one of our favourite SB videos of 2018. Now please press play!

On the Nike SB youtube, the video had this text underneath it.

“It was a 7-day trip. Skaters were Donovon Piscopo, John Fitzgerald, Caleb Barnett and Diego Todd. Benny Maglinao filmed and Jared Sherbert was there to TM and handle extra angles. We met in Ventura, skated some spots there, made a quick stop in Santa Maria before heading to Santa Cruz. Hit heavy rains in Santa Cruz so we bounced straight to Sac. Skated there for a couple of days and then went to SF. Had a couple good days in SF and on the way back tried to hit Santa Cruz, but pretty much got rained out there again. Skated Derby in the drizzle for a little bit then headed home.” – Ben Colen

We don’t know about you but if this is the result of a 7 day rained out trip than we wonder what would have happened when the sun was out. Another great job by Benny Maglinao and the Hockey team!

One of our favourite people just released his newest video “Jacky Jacky” on Thrasher. We guess Mr Zwijssen is, not just a pro skater he is also a good quality Philmer* (laughs). Enjoy!

*Joke by Danny Sommerfeld.

So you have read the article, scrolled through the photo’s and got to know the “58 Blazer”.

Now let’s hand over the Mic’ to the people that matter the most:

Erik Westman, Charlie O’Donnell, Grant Dawson and Yann Félixain.

Press play and let them show and tell you what this project is all about!

Remember that song by John Lennon, “Working Class Hero?” It is possible you don’t, after all. I won’t assume that most of you reading this were alive when Lennon was a thing. Have you Googled the song? If so, does the chorus sound familiar? I personally think the overall song is a bit of a downer, but the chorus really hits home. “A working class hero is something to be!” Now let’s talk about who these people might be.

Photos by Danny Sommerfeld.

Text By Roland Hoogwater.

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This story started in Barcelona, circa one year ago. Nike invited a group of employee’s from some of Europe’s finest skate shops on a trip. It must have been a surprise to most, not particularly the owners of the shops, but to you and I, that they were invited out to Barcelona. Having worked in a skate shop myself for seven years in the past, I can only imagine what that must have felt like.

“I got an invite to Barcelona and when I arrived I saw a shitload of people from other shops!”

Erik Westman.

Once everyone arrived, most didn’t know what to expect. I imagine it took some time to process everything. As things progressed, it became clear that they had the opportunity to do something that most employees could only dream of.

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Skip this part if you work at a shop because it will sound all too familiar.

Before we get to the Barcelona story, let me explain something about the mechanics of working at a shop. First off, what the customer wants, the customer gets. If a 12-year-old kid wants to skate a canvas boat shoe, they will, in fact, convince their mother to buy them just that. Even if you explain to the parent that they should spend their money on a rubber/suede/leather or that new synthetic stuff that the Nyjah shoe is made of.

You cannot win, but over time a good skate shop can and will educate you. Not only is it the meet-up spot for you and your friends, it is also where you go to compare the graphics of a sheet of Grizzly grip tape to one of Shake Junt grip tape. In some sense, it is a place that helps build our culture.

The more a kid visits a shop, the more he/she will be open to suggestions. They might even ask you about your favorite shoe to skate. When you are honest, they listen to your suggestions, and in a way look up to you for other skate advice.

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Top Left – To Bottom Right: Callum, Danijel, Yann, Seb, Erik, Phil and lastly Eelco.
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Charlie O’Donnell protecting his English complexion.

Being surrounded by skate product all day can drive you mad after a week in the shop. The conversations you have amongst your colleagues might sound something like this:


“I like the graphic, but the shape is a bit too mellow for me.” or “I love the shoe but why didn’t they make it in color X or out of material Y?”

Random skate shop employee.

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“It would be sick to skate on a boat!” Phil Zwijsen.

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“It was cool to meet other people, to skate with them, and exchange ideas together. It was very insightful.”

Grant Dawson.

Some may like to nag, but at the same time, these kinds of talks can also spark a fire. You may have a friend who can screen print something, and before you know it, you are putting a painting by Giorgio de Chirico on a board or a t-shirt. Some might even have a lot of success and are now selling to the same retailers that once employed them.

So basically, in Barcelona, it was time to show and prove. Nike created a game and put four people from different skate shops together with a designer. Together they brainstormed for an hour, taking shop talk into the design of an actual shoe. A Nike shoe made for skateboarding to be exact. Just to put it into perspective, imagine if you could take the stitching off the toe of a Janoski shoe. Remove the three stripes of a superstar, or take the rubber toe cap off a Chuck Taylor and replace it with whatever material you like. That is what we are talking about here.

“We wanted a 90’s vibe for our shoe and skateboarding has this classic tie to hip-hop, look at videos like Zoo York’s Mixtape.”

Charlie O’Donnell.

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Flexin’ !

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After their 60 minutes were up, all the teams had 5 minutes to present their idea for a shoe. In the end, Charlie O’Donnell from Note in Manchester, Erik Westman from Streetlab in Malmo, Grant Dawson from Supreme in London, and Yann Felixain from Riot, Bordeaux’s were the winners.

That was a year ago now, and this is where we, PLACE, come in. Because before your Nike shoe is ready to roll off the shelves, you need to celebrate by going on a trip together to test it out! And since Malmö, London and Manchester are not places known for having great weather conditions, Bordeaux was by far the best option.

“I love the way they look, both when you look down or see them on someone other peoples feet!

Phil Zwijsen.

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Fun fact:

Remember when I said the weather conditions were best in Bordeaux, well the moment we arrived it felt like we had flown into Manchester. Grey, rainy, and cold. Most of us didn’t pack a hoody or a real jacket. It only lasted for about two hours though, but I guess May has its way.

Bordeaux is an excellent place to be. An old town close to the sea with lots and lots to offer young people. Skaters in particular. We have all seen it in videos; marble floors, endless ledges, banks and for some of us concrete surfers, can transfer to real waves roughly an hour away. I feel like we all know the things the region is famous for, so no need to mention the wine or the fact that the town is a UNESCO world heritage site. It all sounds beautiful, but with all that beauty, we still pushed over some pretty rough concrete from time to time.

Once in the city, we had a strong crew with a common goal; to celebrate a moment in time and to test the new Nike shoe on the streets.

And as we all know, a special event can create a good vibe. Conversations flow like wine, and the more time we spent together, the more we became a unit. On top of that, Phil Zwijsen was invited to join us and to be honest, he never stopped talking. From his upcoming debut in Street League to surfing, and Grant Taylor getting on Monster, he truly had all the bases covered.

“To me, this is like a present for my 30th birthday!”

Yann Félixain.

In the end, it was easy to see why the shoe came out the way it did. A couple of guys in love with 90’s culture got together and turned banter into a product that they can be proud of. It is genuinely a great shoe, in a lovely color. Something to remember and instead of saying to the locals “This is a nice shoe.” They can all say, ”This is our shoe, I designed it with my friends!” I imagine some kids won’t believe it until they Google it.

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Local Leo with the goods!

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Ever now and then there comes a new talent where you get the feeling that this person might make it. Salomon Cardenas is one of them. Surrounded by the right people and hooked up by the right sponsors, this guy is here to stay.

Why are Australian skaters so damn gnarly? This video is another reason to keep Down Under on your radar. Also, the average age is below 21.

Featuring: Jason Rainbird, Noah Nayef, Rob Pace, Jack O’Grady, Jarrad Carlin, Sam Sutton, Hayley Wilson, Nicholas Andrewes, Dean Johnston, Corey Young, Rowan Davis, Charles Robertson, Ben Lawrie, Harry McEvoy, Riley Pavey and Raph Langslow.

Dave will forever be known as the man who created the Osiris D3 but little did we know that he now owns a pretty extensive and somewhat limited Nike SB collection.

From the “Consolidated Dunk” that spawned the “Don’t Do it Army” to the Maize’s Mayhew seems to have or rather had it all. I guess when you are responsible for one of skateboardings most iconic shoes that it is only logical that you know your way through the sneaker landscape.

Besides that, he is still great to watch on the board and even his former teammate Tyrone “T-Bone” Olson seems to still have it!

Enjoi!

Grey is killing it with the output recently! From Pastel to this video a lot of great skating is gracing the (web) pages of the UK mag.

This one features the likes of Marca Barbier, Casper Brooker, Kyron Davis, Korahn Gayle, Chris Jones, Kanya Spani and Kyle Wilson.

Korahn is definitely the standout for both skating and lifestyle reasons, to find out the details press play.

Nike SB and Quartersnacks collaborate again and the third time’s a charm. We all know winters in New York can be tough but Antonio makes it seem like light work.

the letter A is the 1st letter of the alphabet the letter H is the 8th letter together they stand for Anti Hero Skateboards. 18 also stand for quality skateboarding and this collab with the swoosh brings us just that featuring Grant, Brian, and Daan in L.A.

https://www.youtube.com/watch?v=XBgbBrxj2to

To be honest, I’m always having a hard time watching a Nyjah Huston part and this one, too, is no exception. Considering alone the presumtous title and the slightly over-the-top edit, I wonder why he seems to be so obsessed with depicting himself as heroic and superhuman, while his skateboarding already is outstanding enough. Having said this, the best scene in this part to me is the very second he rolls away from the massive Switch FS Feeble at Hollywood Sixteen (for sure the biggest Switch FS Feeble in the history of skateboarding) having the big smile of an ordinary mortal human on his face. Nyjah Huston fan or not, one has to admit that this part once again pushes the limits of skateboading in an often unimaginable way.

For the Snap Shot Recap of the L.A. release party click here.

Words by Paul Röhrs

Imagine growing up in a small town which probably isn’t that hard for most of you to do. Now think back to when you started skateboarding together with your “best” friend, a friend who after a while quit skating forcing you to find new “skate” friends. It sucks, doesn’t it?

Do you remember the first time you filmed a trick? Were you in front of or behind the lens? What about the first time you edited some footage? Remember how hard it was to find the right music, edit the trick to the beat only to get a couple of thumbs down on youtube?

“L.A., L.A., Big City Of Dreams”

Prodigy, Mobb Deep, 1996.

Sometimes, some of us get lucky and two small-town people recently got the change to be present in L.A., Hollywood to be exact at the release party for Nyjah Huston’s new Nike shoe and video part. Two of our favorite filmers, Peter Buikema and Leon Rudolph got a chance to party with the pro’s and so they did.

Photos by Danny Sommerfeld
Text by Roland Hoogwater