Tag: HY Skate Bags

What happens when a young Dutchman ventures out to the city of light? Depending on the time period multiple outcomes are possible.
In the 1920’s he could arrive to leave a famous artist, at the end of the 1960’s he could possibly be a part of the famed student protests, during the 90’s he could be part of some of the great fashion week shows. And nowadays he could film an entire montage with the local population, and that is what Ziggy Schaap did with the guys of HYskatebags.

Each visual presentation is a benchmark for any skate company, the skating, the skaters, the music, the filming and the editing all have a strong effect on the way people percept a brand. The HY Skate Bag guys took expert filmer and editor Yoan Taillandier to the place that skaters dream of during the night and the day.

Photos by Clement Chouleur