Hélas and adidas spared no effort to present their new collection in Paris. On three floors you could dive into a white and green world of tennis, meet almost every common face from the Parisian skate scene and important guests from all over Europe, expensive champagne and exquisite snacks were served and then there he was – Suddenly the lights went off and the upcoming French rap superstar Kekra entered the stage, and in less than a minute the vernissage-like meet and greet event turned into a gangster rap concert. As someone whose heart is beating for all sorts of rap it will remain an unforgettable night in blurry pictures. In this spirit, thanks for having me!
Text & Photos by Paul Röhrs